Category Archives: Industry News

Datamars acquires HerdInsights

Today, our parent company, Datamars, announced the acquisition of Irish remote animal monitoring company, HerdInsights. With this strategic move, Datamars significantly accelerated its own research and product development work in the area of livestock performance monitoring; and enhanced its ability to deliver data-driven insights to livestock producers on productivity, animal wellbeing and sustainable resource use […]

Datamars Announces Tru-Test Acquisition Completion

Broader integrated animal management portfolio will offer expanded product choices for customers worldwide. Datamars, a leader in delivering intelligent tracking, identification and animal management solutions, has announced the completion of its acquisition of a major portion of the Tru-Test business after receiving New Zealand’s Overseas Investment Office clearance earlier this month. The acquisition includes the […]

Conditional acquisition of Tru-Test business

Datamars to acquire the farm resource management and milk meter businesses of Tru-Test. Datamars SA signs conditional acquisition agreement with Auckland-based Tru-Test Group for the purchase of the largest portion of the Tru-Test business. The conditional acquisition involves the R&D, manufacturing, sales, marketing and corporate functions of Tru-Test’s Retail Solutions (primarily Electric Fence, Weighing and […]