
Stuart Baldock
Leicestershire / Derbyshire / Lincolnshire / North England
I have been in and around livestock and agriculture since a child and have developed a passion for livestock and animal health in recent years specialising in animal ID and BVD/DNA testing to create stronger breeds.
E: [email protected]
M: 07951 969 087

Heather McCartney
Scotland
I live on a hill farm in the central belt of Scotland and have previously worked in agricultural retail sales obtaining my SQP and latterly worked in the shearing industry travelling the world.
E: [email protected]
M: 07495 112 913

Sonia McBride
Northern Ireland
Based in Co Antrim, Northern Ireland, I studied Business at University. I came to Datamars after working in sales/customer focused roles for over 25 years.
E: [email protected]
M: 07961 603 984

Aled Bates
Mid & North Wales & Lleyn Peninsula
Growing up on my family’s beef and sheep farm, along with working on various beef, sheep, and dairy farms, has given me extensive knowledge of the agricultural industry. Before joining Datamars, I also gained experience in agricultural sales.

Arwel Beynon
South & West Wales
I’ve lived and worked all my life locally in Pembrokeshire. I live on a small farm with my family near Clunderwen where I work with my uncle with around 150 breeding ewes and 70 beef cattle.
E: arwel.beynon@datamars.com
M: 07805 041 637

John Powell
Midlands & Cotswolds
I studied Agri-business at Harper Adam’s university and have several years of livestock trading experience. I am involved in the family farm back in Worcestershire.
E: john.powell@datamars.com
M: 07870 517 729

Wyn James
Mid Wales
I previously worked on the family farm in Aberystwyth and in the AI industry before joining Datamars.
E: wyn.james@datamars.com
M: 07557 147 151

Joe Cordy
South West England
Based on the Somerset/Devon border, my background as a Dairy farmer’s son has lent itself well to my career within agriculture. I previously worked in the bovine genetics sector for 15+ years.

John Symonds
LID Category Manager
Based in Somerset I have worked in the Livestock identification industry for over 25 years and now I bring my wealth of experience and technical knowledge to Datamars.

Su Downes
Product Support/Craven Arms Office
I studied general agriculture at Walford, and worked on the family farm for years after. I then went on to work for KiwiKit for 13 years, so I have extensive knowledge in our different product ranges.
E: su.downes@datamars.com
T: 01588 500123

Stacey Cholwill
South West England/Inside Sales
Based on the Devon & Cornwall boarder, I have worked in the Agricultural Industry for the past 22 years, gaining my qualification as a Registered Animal Medicine Advisor – RSQP. and dedicated to deliver the highest customer service.
E: [email protected]
M: 07939 904 778

Michelle Dickson
Inside Sales/Telesales UK
Raised in an agricultural environment with a father who was a dairy herd manager and agricultural contractor, I developed a strong connection to the farming industry from a young age. Over the past 25 years, I have built a diverse career in customer service and training, holding various roles in customer-facing positions and telesales management across multiple companies
M: 07947 858194

Nicola Spencer
Inside Sales/Telesales UK
I have been involved in livestock and arable farming all my life, expanding my knowledge through relief milking and managing my own flock of Zwartbles. This experience led me to enter in sheep shows, further expanding my knowledge. Additionally, I have worked in livestock identification sales, combining my practical experience with industry knowledge.
M: 07947 858196
Meet the Trade Team
If you have any trade-related inquiries or general questions, get in touch with the Datamars team below!

Peter Stoker
Animal Health Delivery Systems (AHDS) UK & IE Product Manager